ProGuides New Zealand is the not-for-profit association
of professional tour guides and driver guides in New Zealand

Our mission is to raise the profile of the profession of tour guides whilst maintaining our high standards
of work and customer service in consideration of New Zealand as a tourist destination.


Our organisation promotes professional excellence and sustainable care for New Zealand as a tourist destination. In joining ProGuides you will have a voice – through an organisation with well-established networks and industry relations such as Service IQ, Departement of Conservation - DOC, Tourism Industry Association - TIA and Tourism Export Council.

ProGuides is a member of the World Federation of Tourist Guide Associations (WFTGA) which is an affiliate member of the UN World Tourism Organisation (UNWTO) and an official partner of UNESCO.




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Tour guides are the human face of tourism.

Tourists travel in order to see things and learn - they aspire to be guided by people who know where to go and what they are talking about. It may well eventuate that the tour guide is the most influential person the visitor will meet on their journey.

The tour guide may be the one to ensure their trip becomes a once in a lifetime event. The tour guide may well be the reason the visitor will decide to return and recommend your company’s tour product to their friends and family.

To put your support behind our tour guides is to add support to the future of New Zealand’s tourism industry as well as providing direct benefits to your organisation.

As an Industry Partner Member of ProGuides you will join other dedicated tourism professionals including attractions, retailers, hotels, restaurants, venues and transport operators and other companies associated with the tourism industry. To work with ProGuides and our tour guide members is to raise the standards of your clients’ tourism experience. Whether you are an inbound tour operator or tour supplier alike.